Six weeks to a Japan entry plan you'd stake capital on.
Most founders burn $15k to $50k on consultants, or stall before their first customer, because they sequence Japan wrong. In six weeks, three acts, you leave with a validated, sequenced entry plan built on your own product, and the right people lined up to execute it. Not a document that sits in a drawer. The plan you act on.
It isn't Japan. It's the sequence.
Why founders burn $15k to $50k before their first customer, and the order that avoids it. 56 seconds.
Three acts, one finished plan.
Each act resolves one of the three things that stall founders. You leave each fortnight with a concrete output, and the program with the whole plan.
Validate & ready
Enter & sequence
Operate & land
Consultants vs The Japan Entry Plan.
Most Japan entry help falls into two camps: expensive consultants who do it to you, or free government programs that leave you to work it out alone. Here is where we sit.
Free government programs (JETRO, X-HUB Tokyo) are a real option too, and we will tell you when they fit you better.
Built for founders who are past the maybe.
This is the right room if:
If Japan is still a hunch, or the commitment is not there yet, start with the $99 webinars or the readiness assessment first. We will tell you honestly.
You cannot outsource founder-led entry.
The instinct is to pay someone to do Japan for you. But the founder who understands why their product stalls, who owns the relationships and the sequence, is the one who lands. Hand it to a consultant and you get a report and a dependency. Build it yourself and you get a market you can actually run.
Done for you
A consultant enters Japan on your behalf. You get a plan you did not build, relationships that belong to them, and no idea how to keep it moving when the engagement ends. The moment they leave, you stall.
Done with you
You build the plan on your own product, with an operator who has done it before beside you. You leave understanding the why, owning the relationships, and able to run the next move without us. The capability stays with you.
This is why early market entry, and especially founder-led sales, cannot be handed off. The learning is the asset. We are here to make you self-sufficient, not to make you need us.
Two ways to join.
- All six weekly live sessions, three acts
- Every framework and worksheet, yours to keep
- The cohort room, alongside other serious founders
- Your finished, sequenced Japan entry plan
- 3 × private 1:1 sessions with Matt
- Opening teardown, mid-program working session, final review
- Your plan and product worked directly against the Japanese bar
- A few places per cohort only
Three things you keep, beyond the plan.
The program builds your plan. These make it easier to act on, and to start before you have moved a single person to Tokyo.
Warm introductions
The part free programs and faceless consultants cannot replicate. Where it is right for you, direct introductions to the specialists, partners, and channels that matter, through a network built over 9 years in the market. Not a list of names. Warm.
The introductions consultants charge thousands for. Included.
The Japan AI Market Entry Navigator
Cohort members get access to our working reference for entering Japan: the walls, the visa and capital sequence, how Japan buys, and what is changing. Built and updated from real entries, so the thinking outlasts the six weeks.
Yours from day one. Updated from real entries, not a static PDF.
The Start Before You Move pack
You do not need to be in Japan to begin. A practical pack on what you can validate, build, and line up from home, so momentum starts in week one, not after you have committed the ¥30M and bought a plane ticket.
Momentum in week one, before you commit the ¥30M.
Introductions, tooling, and groundwork that founders usually pay for piecemeal, included with every cohort, against the $15k to $50k entering Japan wrong tends to cost.
The founding price is $3,997, held for the first two cohorts only. After that the standard price is $4,997. Entering Japan wrong costs $15k to $50k in wasted consultants and burned capital, before a single customer. Entering it right opens a market that can rival your home one, on a plan you built rather than guessed. The decisions that get you there are cheap to make now and brutal to retrofit later. This is the cheapest these decisions will ever be.
The 7-day operator guarantee.
Start the program, sit through the first act, and see the thinking for yourself. If within the first 7 days you do not believe this will save you the $15k to $50k that entering Japan wrong costs, email us and we refund every dollar. No forms, no friction. We guarantee the work, not Japan's market, but we are confident enough in the work to put your money behind it.
Need it tailored?
Done with you, on your timeline
For funded teams who want the program's outcome built around their specific product, sector, and entry timeline, rather than the cohort calendar. Same operator, same no-equity principle, fully bespoke scope.
A short scoping conversation first, then a tailored engagement: market validation, the entry and sequencing plan, and warm introductions to the right specialists and partners, paced to your move.
A founder Matt worked with entered Japan, and kept going.
Matt is truly intelligent, well-traveled, and highly experienced in both Japan and Australia. With his business background, cultural understanding, and tech-savviness, he mentored me to establish my business in Japan and expand to Australia in less than a year.
The founding cohort is forming now, so these are founders Matt has worked with directly on entering Japan and building across the corridor: the same operator who runs the program.
I came to Matt as a founder with ideas but not yet the confidence to articulate them clearly. The feedback I received on my pitch was specific, honest, and immediately actionable. I left with a sharper message and a clearer sense of what I'm actually building.
The honest answers.
Is this only for the Australia to Japan corridor?
No. The program is open to funded founders entering Japan from anywhere. The corridor is where our deepest network sits, but the plan is built on your own business wherever you are based.
Do you take equity or charge referral kickbacks?
No equity, ever. We are not the visa agent, lawyer, or investor. Where we introduce you to a specialist, our guidance is built around what is right for you first.
What if the program is not for me?
You have a 7-day money-back guarantee. Start the program, see the first act, and if within 7 days you do not believe it will save you the $15k to $50k that entering Japan wrong costs, email us for a full refund. We guarantee the work, not Japan's market.
What is the ¥30M about?
Since October 2025 the Business Manager Visa requires ¥30M in capital. Entry is now a serious-commitment game, which is exactly why a validated, sequenced plan matters before you spend.
Should I do a webinar first?
Most program founders come through the $99 webinars first to test the thinking. If you already know Japan is your next market and want to build the plan, you can start with the program directly.
Not sure if I am ready?
Take the two-minute readiness assessment. It scores your product against the three walls and tells you honestly whether to start with the webinars or the program.
Build the plan to land in Japan.
The founding cohort is limited to 5 founders, at the founding price. No equity, no sales call to find out what it costs. Backed by a 7-day money-back guarantee.
5 spots only · register your interest below and we will be in touch.
Not ready yet? Connect with Matt on LinkedIn first.